Back when Harvard Business School professor Rebecca Henderson was pitching her latest book to publishers, she recalls, the conversation didn’t get much further than the book title before cynicism kicked in on the other side of the desk. In the latest episode of Pitchfork Economics, Henderson recalls sitting in a big New York City editor’s office and explaining that she wanted to write a book called “ Reimagining Capitalism in a World on Fire,” and that it was about how business could lead the way to save the world by creating a more sustainable future.
Henderson laughs, “I’ll always remember: He’s sitting behind his desk, looking at me, raising an eyebrow. And he’s like, ‘Business saves the world, Rebecca? Do you read the papers?’”